Stryv acquires Sterra to expand its product offerings
SINGAPORE – March 10, 2026 – Stryv, a fast-growing personal care electronics company focused on elevating everyday living through design-led innovation, today announced its acquisition of Sterra, a brand known for its presence in the home and lifestyle appliances category.
This strategic acquisition marks a significant step in Stryv’s mission to build a multi-category ecosystem of thoughtfully designed, high-performance consumer electronic products across Asia.
Strengthening Category Leadership and Portfolio Expansion
With this acquisition, Stryv will integrate Sterra’s product portfolio and operational capabilities into its broader ecosystem, enabling accelerated expansion into categories including home appliances.
Sterra’s existing market presence of 200,000 households, combined with Stryv’s brand-building, product development, comprehensive retail network, and go-to-market expertise, is expected to unlock new growth opportunities across key markets such as Southeast Asia and Hong Kong.
“This acquisition reflects our long-term vision to build an ecosystem of products that deliver meaningful design-led, innovative personal care electronics to modern consumers,” said Roy Ang, CEO and co-founder of Stryv. “We see strong synergies and value in what Sterra has built, and are confident we can elevate the brand, product experience, and customer trust to the next level.”
"Joining Stryv is an incredible opportunity for Sterra," said Chris Lim, Sterra's CEO. "With Stryv's strong backing from venture capital partners, deeper funding, and robust retail network, complemented by their strong engineering and design capabilities, we will have the necessary resources to significantly scale Sterra's operations and accelerate innovation. This will enable us to bring our thoughtfully designed home solutions to a much wider audience across Asia. "
Reinforcing Commitment to Product Quality and Customer Trust
As part of the integration, Stryv will integrate Sterra into its product development, quality assurance, marketing, and customer experience processes and frameworks.
This includes enhancements in:
- Product engineering, marketing, and design standards
- Customer support and service experience
- Supply chain and quality control processes
These efforts underscore Stryv’s commitment to delivering reliable, high-quality products while strengthening consumer confidence in the category.
Sterra's workforce will be integrated into Stryv, including customer service, technical support, finance, HR, sales, and marketing teams. As part of the merger, Stryv's marketing and advertising guidelines will be implemented by the Sterra brand. This will ensure a consistent experience for customers across the Stryv ecosystem.
“We recognise the importance of trust, especially when it comes to personal care products,” added Ming Hao, COO and co-founder of Stryv. “Our focus is to ensure that every product under the Stryv umbrella meets the standards and consistency our customers expect, and that extends to the way we market these products that users rely on daily.”
Brand Transition and Integration Strategy
Following the acquisition, Sterra will continue to operate under its current brand. Customers can expect a seamless transition, with continued warranty and customer service support for existing Sterra products that they have already purchased.
About Stryv
Stryv is a fast-growing personal care and home wellness company dedicated to enhancing modern living. Known for its design-led, high-performance products, Stryv has built a diverse portfolio spanning hair care, men's grooming, oral care, air and water purification, and home comfort solutions — each crafted to help users look and feel their best, and live in healthier, cleaner home environments. With a strong and growing presence across key markets, Stryv is committed to bringing thoughtful, smart, and modern lifestyle solutions to homes across the region.