Stryv Launches EasyBrush Sanrio characters Blind Box

SINGAPORE – July 28, 2026 – Stryv, a fast-growing personal care electronics company focused on elevating everyday living through design-led innovation, today announced the launch of the Stryv EasyBrush Sanrio characters blind box, bringing Hello Kitty and her friends into daily hair care routines. This is the latest Stryv collaboration with Sanrio, following the popular Stryv PocketSmile electric toothbrush collection. The new collection is available online and in-store now.

The Stryv EasyBrush marks the company’s latest release in its blind box series. Stryv continues to combine collectible design with genuinely functional hair care, offering flexible, thin bristles, and soft cushion padding for gentle detangling that suits fine to medium hair thicknesses, and users of all ages.

Each EasyBrush blind box contains one of five designs, featuring fan-favourite Sanrio characters: Cinnamoroll, Hello Kitty, Kuromi, My Melody, and Pompompurin. A single blind box is priced at $12.90, giving fans the thrill of the unbox with every purchase, with the option to buy a full carton for $64.50 for those who want to guarantee all five designs.

The Stryv EasyBrush Sanrio characters blind box is available for purchase both online at stryv.com and at Stryv retail locations now.

Download images of Stryv EasyBrush Sanrio characters here.

About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit https://sanrio-sea.com and follow @sanrio_sea on TikTok, @sanriosingapore on Instagram and @SanrioSG Facebook.

About Stryv
Stryv is a fast-growing personal care and home wellness company dedicated to enhancing modern living. Known for its design-led, high-performance products, Stryv has built a diverse portfolio spanning hair care, men's grooming, oral care, air and water purification, and home comfort solutions — each crafted to help users look and feel their best, and live in healthier, cleaner home environments. With a strong and growing presence across key markets, Stryv is committed to bringing thoughtful, smart, and modern lifestyle solutions to homes across the region.