Stryv Launches FlowBrush and MiniBrush Sanrio characters Collectible Styling Hair Brushes
SINGAPORE – September 21, 2026 — Stryv, a fast-growing personal care electronics company focused on elevating everyday living through design-led innovation, today announced the release of the Stryv FlowBrush Sanrio characters and Stryv MiniBrush Sanrio characters blind box series. This follows the overwhelming success of the Stryv EasyBrush Sanrio characters blind box, which were completely snapped up by Stryv customers both online and offline shortly after its launch in July this year.
Continuing the excitement of the blind box experience, this latest release expands Stryv’s lineup to cover both styling and on-the-go hair care solutions featuring five iconic Sanrio characters: Cinnamoroll, Hello Kitty, Kuromi, My Melody, and Pompompurin.
Two New Additions to the Stryv Sanrio characters Lineup
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Stryv FlowBrush Sanrio characters:
Designed as a high-performance styling hairbrush featuring open air vents, the FlowBrush allows maximum airflow during blow-drying to drastically cut down heat styling time. Engineered to smooth knots gently without pulling, it combines salon-grade styling functionality with cute character artwork to elevate daily vanity routines. -
Stryv MiniBrush Sanrio characters:
Measuring just 14 cm in length and weighing under 40 grams, the MiniBrush is Stryv’s smallest hairbrush yet. Built with flexible 1.5mm bristles, it delivers smooth, gentle detangling for fine to thick hair types while fitting effortlessly into tiny purses, gym bags, or carry-on luggage for quick touch-ups anywhere.
The Collectible Blind Box Experience
Maintaining the thrill of the unboxing concept, both the FlowBrush and MiniBrush will be released in randomised blind boxes. Fans can test their luck with individual blind box purchases to reveal a surprise character or opt for the full set carton (5 blind boxes) to guarantee all five character designs without duplicates.
Key Highlights:
- 5 Beloved Designs: Collect Cinnamoroll, Hello Kitty, Kuromi, My Melody, and Pompompurin.
- Blind Box Packaging Format: Available as individual blind boxes or full 5-piece collector cartons.
- Functional Hair Care: Salon-quality materials and thoughtful ergonomic design paired with pop-culture charm.
Availability and Pricing
The Stryv FlowBrush and Stryv MiniBrush Sanrio characters collections are available for purchase online at stryv.com, as well as across official retail stores (including ION Orchard, Suntec City, VivoCity, and Northpoint).
- Stryv FlowBrush Sanrio characters: S$12.90 (1 Blind Box) / S$64.50 (Carton of 5)
- Stryv MiniBrush Sanrio characters: S$9.90 (1 Blind Box) / S$49.50 (Carton of 5)
Download more images of the new hair brushes here
About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit https://sanrio-sea.com and follow @sanrio_sea on TikTok, @sanriosingapore on Instagram and @SanrioSG Facebook.
About Stryv
Stryv is a fast-growing personal care and home wellness company dedicated to enhancing modern living. Known for its design-led, high-performance products, Stryv has built a diverse portfolio spanning hair care, men's grooming, oral care, air and water purification, and home comfort solutions — each crafted to help users look and feel their best, and live in healthier, cleaner home environments. With a strong and growing presence across key markets, Stryv is committed to bringing thoughtful, smart, and modern lifestyle solutions to homes across the region.